ABOUT 2019-08-22T14:21:37-04:00

Catherine McMaster Pietrow is committed to the idea that family business is a lasting legacy in a changing world. Leading Advantage Family Business to strive for the highest possible level of service, Catherine is focused on substantive, transformative results for her family business clients. Impacted by her professional years at a Fortune 500 family business, she is a multi-skilled executive coach to family business with extensive experience both working in and consulting to closely-held enterprise. She is known for her expertise as a thinking partner to entrepreneurs, CEOs, emerging leaders and successors. Working with clients through the structures, processes, people and metrics, Catherine maintains what could be an overwhelming change and development process to a simple, focused progression towards desired results. By using her ability to be a creative as well as an analytical thinker, she helps her clients tap into their individual and family facility to problem solve, create innovative solutions and lead to their greatest potential.

Catherine specializes in family business systems, communication and leadership development. She has spoken widely on the topics of leadership, and communication.

Catherine holds a certification in Family Business Advising and is a member of the Family Firm Institute, the most influential global network of thought-leaders in the field of family enterprise. She is a Professional Certified Coach with the International Coaching Federation and a Certified Executive Coach with the Center for Executive Coaching.  She holds a B.S. in Business with a concentration in marketing, psychology and economics.

On a local level, she is active in the following:

  • the Chair of the Board of the Women’s Leadership Alliance (WLA), a 400-member affiliate organization of the Dutchess County Regional Chamber of Commerce. 
  • Board Member, Family Services of the Hudson Valley
  • Former Board Member, Starr Library, Rhinebeck, NY